Eileen Serra
CEO, Chase Card Services, JPMorgan Chase
She's only been CEO of Chase Card Services since last summer, but Eileen Serra started writing the playbook for the job years ago.
Hired away from Merrill Lynch in 2006, Serra joined Chase as a card strategy executive and developed many of the business plans that remain in place at the division today.
Before her promotion in August of last year, Serra was head of card consumer-branded products, and was responsible for the group's mass affluent, affluent and high-net-worth customer segments.
Under Serra, expect Chase to remain a relentless marketer, with finely tuned advertising that's designed to show the company's 60 million active cardholders what's available to them, like the popular rewards programs tied to the Chase Sapphire card and the cash-back feature on the Chase Freedom card.
