- WIB PH
In her role overseeing marketing, communications, public policy and corporate social responsibility for Bank of America, Anne Finucane leads a massive effort to redefine the company's tarnished image.
September 18
Anne Finucane
Global Chief Strategy and Marketing Officer, Bank of America
As head of strategy and marketing at Bank of America, Anne Finucane is responsible for protecting the company's image. It's been a tough job in recent years, and was made even tougher in August when the company agreed to pay $16 billion to settle disputes with federal and state authorities over its sale of mortgage-backed securities.
Still, Finucane is succeeding, thanks in part to initiatives like a recent effort to boost AIDS awareness through a partnership with the band U2. Financial education is another topic Finucane has the company promoting through a joint initiative with the nonprofit Kahn Academy. This has produced a popular set of videos (viewed 16 million times in all) that seek to "demystify money." The combined efforts seem to be moving the needle on BofA's image, as metrics like customer- and employee-satsifaction and overall brand impression have improved in the past year.
Despite the many demands of her job, Finucane has committed to an array of causes. She is on the boards of the Harvard Kennedy School's Dean's Council, the National Association of Corporate Directors and the Women at NBC Universal Advisory Board. She is also a member of the Council on Foreign Relations.
