Mercantil Bank Holding in Coral Gables, Fla., is changing its look.
The $8.5 billion-asset bank said in a press release Wednesday that will rebrand at Amerant.
The bank, which was spun off from Venezuela's Mercantil Servicios Financieros in August, will change all of its communications, products, signs and services in coming months to reflect the new name.
Mercantil, which has 15 branches in South Florida, seven in Houston and a commercial real estate loan production office in New York, revealed the new brand and logo at a private event with about 800 of it employees Tuesday night.
“We are fully focused on the needs of today’s customers and wanted our brand to be a powerful word that is easy to pronounce and remember,” CEO Millar Wilson said in the release. “Our new name reflects our heritage and experience, while strengthening our commitment to serving our markets and our valued domestic and international customers with an innovative and comprehensive range of financial services.”
Though the bank will start using the Amerant brand immediately, an official change will not take place until next year's annual meeting.
The bank described the new brand as “strong, yet approachable,” in the release. “This fresh identity demonstrates the forward thinking that will propel the company to greater distinction."
