In Brief: Experian Switches Publicity Firms

Experian Inc. has hired Ocean Media Inc. to plan non-Internet media purchases for its Consumer Direct business.

The Costa Mesa, Calif., credit bureau said Ocean Media is in charge of publicizing its various consumer credit report Web sites, including FreeCreditReport.com, ConsumerInfo.com, CreditExpert. com, and Credit Matters.com. Upcoming ads for Experian Consumer Direct will air on television and radio and appear in print, the companies said in a release last month.

Ocean Media, of Los Angeles, which counts Priceline.com as a client, began working for Experian at the end of January. Corinthian Media Services in New York held the contract last year.

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