-
As banks struggle with social media, SmartyPig LLC is set to offer its tried-and-true approach to any bank that wants it.
February 1 -
SmartyPig is opening an office in India to sell its social media software to the country's financial services companies.
February 14
ICICI Bank has agreed to use SmartyPig's GoalSaver social savings product.
The Mumbai bank, which has about 2,700 branches in 19 countries, will use the Des Moines company's GoalSaver product, which SmartyPig began selling to banks in January. GoalSaver is a version of the social savings account SmartyPig offers directly to consumers on its website.
When SmartyPig released GoalSaver, it began doing business under the name
"We are thrilled to be working with one of the world's leading financial services companies," said SmartyPig's chief executive Scott McCormack, in a press release Wednesday.
In February, SmartyPig