Goodyear Unit to Give Rewards

Alliance Data Systems Corp. said Thursday that Goodyear Canada Inc., a division of Goodyear Tire and Rubber Co., has joined its Canadian Air Miles rewards program.

Cardholders in the program get rewards points by using their cards at participating stores and can redeem their points for travel, moving, or electronic merchandise.

Alliance Data, of Dallas, provides loyalty and marketing services to issuers. It said Goodyear has more than 500 outlets in Canada.

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