Two bank technology providers are merging to create a single company that helps banks extend digital loans and open accounts for consumers and small businesses alike.
Chicago-based
The merger is part of a wave of fintechs acquiring other fintechs (or even banks) to diversify their offerings and stand out from the competition. Two recent fintech acquisitions made by Walmart’s startup
Amount was drawn to Linear because of the opportunity it gave the company to grow, Adam Hughes, CEO of Amount's CEO, said in an interview.
“We are always looking for ways to be that one-stop-shop platform for banks,” he said. Offering buy now/pay later credit, other consumer products, and small business lending under one roof “makes [Amount] an extremely attractive partner for a bank looking to digitize.”
Sam Graziano, CEO of Linear, echoes the thought. “Banking institutions are looking to simplify their vendor portfolios,” he said. “To provide an institution with a broader set of capabilities strengthens your overall value proposition as a software or technology vendor.”
Linear will rebrand as Amount Small Business in 2022 and Graziano will oversee this division.
In May, Amount
Amount has eight financial institution clients; Linear has 12. PNC Financial Services Group is a shared client. Both CEOs say they have had a lot of success partnering with banks of $50 billion of assets or above that are trying to compete with money-center institutions as well as stand out from challenger banks. But they plan to pursue smaller and midsize banks this year as well.