CARMEL, Ind., Aug. 7 /PRNewswire/ -- Baker Hill(R), an Experian companyand a leader in banking process solutions, today announced that Fifth ThirdBank (Nasdaq: FITB) has chosen Portfolio Risk Advisor(R) to monitor itssmall- business loan portfolio. Fifth Third Bank will utilize the system asan extension of its small-business origination solution, Baker Hill'sBank2Business(R). "Managing our large portfolio with an efficient use of staff makes abig difference," said Maurice Williams, Fifth Third Bank's vice presidentand director of Business Loan Centers. "Baker Hill's expertise inautomating portfolio monitoring and the way in which the company hasdelivered other solutions to us made Baker Hill the clear choice." One of the largest financial institutions in the country, Fifth ThirdBank delivers small-business lending services through 1,110 locationsprimarily in the Midwest and Florida. The bank intends to utilize PortfolioRisk Advisor to centralize and standardize the monitoring of itssmall-business portfolio in order to redirect staff time and better serveits customers. "Portfolio Risk Advisor will monitor Fifth Third's portfolio for keyevents and flag any accounts that merit special attention, providing themwith a lift in efficiency and effectiveness," said Joe Kuntz, president ofBaker Hill. Portfolio Risk Advisor leverages Baker Hill's risk-management expertiseto help banks mitigate risk and streamline the portfolio managementprocess. It delivers an accurate, point-in-time view of the bank's entireportfolio. For more information about Portfolio Risk Advisor, go tohttp://www.bakerhill.com/solutions/advisor/portfoliorisk.asp. About Fifth Third Bancorp Fifth Third Bancorp is a diversified financial services companyheadquartered in Cincinnati, Ohio. The Company has $ 101 billion in assets,operates 18 affiliates with 1,171 full-service Banking Centers, including105 Bank Mart locations open seven days a week inside select grocery storesand 2,137 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,Tennessee, West Virginia, Pennsylvania and Missouri. Fifth Third operatesfive main businesses: Commercial Banking, Branch Banking, Consumer Lending,Investment Advisors and Fifth Third Processing Solutions. Fifth Third isamong the largest money managers in the Midwest and, as of June 30, 2007,has $ 232 billion in assets under care, of which it managed $34 billion forindividuals, corporations and not-for-profit organizations. Investorinformation and press releases can be viewed at http://www.53.com. Fifth Third'scommon stock is traded through the NASDAQ(R) National Global Select MarketSystem under the symbol "FITB." About Baker Hill, an Experian company Baker Hill delivers solutions that address business process needs andworks as a trusted adviser to its banking clients. Baker Hill understandsthe banking processes, knows how to implement technology to enable thoseprocesses and has a long history of client success from which to mine bestpractices. More than 1,200 financial institutions in all industry segmentshave drawn on Baker Hill's business expertise and have chosen itsrelationship management, credit origination and portfolio risk-managementsolutions as their enabling technologies. About Experian Experian(R) is a global leader in providing information, analytical andmarketing services to organizations and consumers to help manage the riskand reward of commercial and financial decisions. Combining its uniqueinformation tools and deep understanding of individuals, markets andeconomies, Experian partners with organizations around the world toestablish and strengthen customer relationships and provide theirbusinesses with competitive advantage. For consumers, Experian deliverscritical information that enables them to make financial and purchasingdecisions with greater control and confidence. Clients includeorganizations from financial services, retail and catalog,telecommunications, utilities, media, insurance, automotive, leisure,e-commerce, manufacturing, property and government sectors. Experian Group Limited is listed on the London Stock Exchange (EXPN)and is a constituent of the FTSE 100 index. It has corporate headquartersin Dublin, Ireland, and operational headquarters in Costa Mesa, Calif., andNottingham, UK. Experian employs approximately 15,500 people in 36countries worldwide, supporting clients in more than 65 countries. Annualsales are in excess of $3.8 billion. For more information, visit the Group's Web site athttp://www.experiangroup.com. Experian and the marks used herein are service marks or registeredtrademarks of Experian Information Solutions, Inc. Other product andcompany names mentioned herein may be the trademarks of their respectiveowners. Contact: Susan Eckel Baker Hill, an Experian company 800 821 8664, ext. 1221 seckel@bakerhill.com
