Experian Plans Device Identification Company Acquisition

In a bid to better its fraud detection services, Experian is planning to acquire device identification and web fraud detection company 41st Parameter.

The Dublin-based credit reporting agency said 41st Parameter gives its clients a method to ensure that their customers' smartphones are securely accessing personal information.

Details of the deal were not announced.

"This acquisition is part of our commitment to provide the most complete set of fraud detection and identity authentication capabilities on the market today," said Joy Griffiths, Experian's global managing director of its decision analytics division, in a press release.

41st Parameter bases its business on "risk-based authentication," according to Experian. The authentication system applies varying degrees of access to a user based on how likely it is that their transactions are legitimate.

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