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With branches becoming more like expensive billboards, banks are searching for lower-cost ways to maintain visibility in existing markets and raise their profiles in newer ones.
March 19
NCR (NCR) has added a customer for its video banking service.
The global technology company said Monday that Coastal Community Credit Union on Vancouver Island, British Columbia has installed NCR's APTRA Interactive Teller at a recently-opened branch in Duncan, a city on the southern part of the island.
The system enables members to have a face-to-face conversation with a Coastal Community teller via an automated teller machine, according to NCR.
Besides a video display, the system has a document scanner and a signature pad. Customers use an ATM card, driver's license, passport or other form of photo identification to establish their identity. The machine speeds transactions by 33% and lowers the cost per transaction by 40%, NCR said, citing an internal study.
"Video interactions have become a common way for people to communicate, and our members will enjoy the speed and convenience provided by our interactive teller machine," Adrian Legin, Coastal Community's chief executive, said in a press release.
Legin added that Coastal Community has personnel on hand at the branch "to show members how easy the new technology is to use."
Besides establishing video and audio links, the NCR system lets the teller control the ATM remotely and assist the member in real time. "At the end of the day, you still want your customers to be interacting with someone who can connect with them and their needs," an NCR spokesman told American Banker.
