The Federal Trade Commission announced Monday it had finalized an order to make Credit Karma pay $3 million for allegedly giving consumers false pre-approval offers on credit cards.
Credit Karma told consumers who got the pre-approval offers that they had a 90% likelihood of approval, but almost a third of consumers who applied for some supposedly pre-approved offers got denied, according to the FTC. To add insult to injury, many denied applicants then suffered a hit to their credit scores.
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In marketing tests, Credit Karma found that pre-approval offers got better click rates than marketing language about "excellent" odds of approval even though, according to the FTC, the pre-approval claims conveyed "false certainty" to many consumers.
Credit Karma has stopped using the pre-approval messaging over which it has been fined, the company said in September. The company had used the pre-approval messaging from at least February 2018 to April 2021, according to the FTC.
Credit Karma has also dropped percentages about approval odds from many of its marketing materials, opting instead to tell consumers they have "excellent," "very good," "good" or "fair" odds of approval.
In a disclosure accompanying these marketing materials, the company says it determines approval odds by "comparing your credit profile to other Credit Karma members who were approved for this product, or whether you meet certain criteria determined by the lender."
One of the card issuers whose products Credit Karma advertised told the FTC it does not pre-approve, pre-qualify or pre-select consumers to whom to offer its credit card via Credit Karma, the commission
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The FTC said the proceeds of the $3 million fine against Credit Karma will go back to consumers who "wasted time applying for these credit cards."