Cardlytics Brings Offers, Rewards to Bank Customers on Facebook

Cardlytics announced Tuesday a new bank-brandable service that will allow customers to opt-in to privately receive offers and rewards via Facebook.

Previously, consumers could only receive offers through their online and mobile bank statements and via email.

Cardlytics, an analytics and marketing platform that launched in 2008, counts Bank of America, PNC and Regions Bank as clients and boasts partnerships with more than 300 banks altogether.

The new service allows banks to deploy a Facebook app that integrates with the Cardlytics's platform. Cardlytics said it uses the Facebook API to create a link from an anonymous token ID at the bank to an individual Facebook ID; thus, no personal banking information is entered or shared.

Offers made to consumers relate to what they have purchased in the past.