Banks Enter Fray for New .Names

A handful of banks and financial services companies are taking hold of an opportunity to register customized domain name extensions. The California organization that oversees internet domain names, ICANN, revealed today that 1,930 companies have applied for unique URL extensions (beyond the current 22 generic URL endings or top-level domains, such as ".com" or ".net").

Now, American Express, which has asked for .Amex, and Barclays, which has applied for both .Barclays and .BARCLAYCARD, among others, will have to undergo a 60-day comment period where anyone who objects to an application can file a formal objection.

Applicants had to pay an initial fee of $185,000 to the Internet Corp. for Assigned Names and Numbers (ICANN), as well as host domain management services either in house or through a technology vendor.

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