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Scenario-based planning is one of several services SunTrust is making available to mass-affluent and high-net-worth clients. The launch comes at a time when banks see an opportunity to tailor personal financial management services to affluent clients in spite of low general adoption .
February 18 -
Many banks are joining the crowded field of companies targeting the investment savings of the so-called mass affluent.
May 10 -
What to do with the mass affluent, who want some investment help but won't pay hefty fees? Startup Trizic offers a do-it-yourself investing site banks can white label.
September 16 -
Banks are slowly testing new ways to advertise products through mobile banking apps a channel that tends to get more interactions than others, including the branch.
June 20
Bank of America Corp. (BAC) will offer clients with at least $20,000 in deposits and/or investments at the bank certain perks previously available only to wealthier customers.
The changes come as
At B of A, more such clients will be eligible for discounts on loans and other benefits originally designed for those with
The rewards include lower rates on mortgages and home equity loans, higher interest rates on savings accounts and free stock trades for qualifying members of the Preferred Rewards program.
The new rewards have been tested in five states and will be introduced to customers across the country in four phases in the summer and fall, the bank
