The five banks with the best reputation in our annual ranking have an average reputation score among customers of 83.4 in 2024.
While
The reputation score ranges from 0-100 and measures the emotional connection that individuals have with a company. It is a composite score based on 4 different questions measuring the degree of trust, respect, admiration and good feelings toward the company.
Scroll through to see which banks are in the top 20 and how they fared in 2024, and
Source: RepTrak