TD Bank has recently revealed a new look to its U.S. online banking customers.
"We had a soft launch to market," says Montresa McMillan, head of North American financial transaction services. "We made it easier for customers to read and modernized the look. It's a richer experience for our online banking customers."
The main driver behind the website's redo, which went live in August, was to improve ease of use for the end user, says McMillan. To that end, TD said it made the layout less cluttered, embedded more help links, and added a "progress bar." The progress bar is a navigational device that shows the consumer where they are in a process, and the steps yet to be completed.
"We tell you on a bar where you are," says McMillan.
The bank is currently
"We're continuing down the path of convenient banking," she says.
TD is in good company. Banks nationwide continue to work on improving their online banking customer experiences.
Mid-September, JPMorgan & Chase [JPM] blasted an email marketing campaign that teased of its upcoming new look for chase.com. Part of the email marketing message read:
"We're always looking to improve your banking experience, which is why we've been working hard to bring you a simpler, clearer, more streamlined experience on chase.com. Later this month, you'll be greeted by a more welcoming homepage, featuring a larger log in area that lets you access your account information quicker."
