Citi Remains Set on Selling Consumer Finance Arm

Citigroup Inc. may be struggling to grow, but there are some customers that it would be glad to get rid of.

Since 2009, the third-largest bank by assets has tried to sell its CitiFinancial consumer lending business, now called OneMain Financial. Those efforts have been fruitless so far — but Citigroup is not planning on giving up anytime soon, chief financial officer John Gerspach told reporters on Tuesday.

"I really don't see OneMain being a candidate for movement back to Citicorp," he said on a conference call, referring to what the bank calls its main unit.

"OneMain Financial really is focused on a customer segment that isn't part of Citicorp's strategy," he added.

The business, which Gerspach said includes more than $30 billion of assets, offers storefront installment loans that customers use for things like medical bills or home repairs, in lieu of credit card or home equity loans. The people who take out these loans tend to be lower-income, or to have lower credit scores, than the wealthy, international consumers that Citigroup is mainly courting these days.

The bank's talks with a group of prospective buyers reportedly fell through this month, and Gerspach acknowledged "challenges … [in] trying to structure a sale" of OneMain.

"It's a nationwide business, so if you're looking to sell it — unless you want to break it up into small regional pieces — we're selling one national business, and it's a business of some size," he told reporters during the call to discuss Citigroup's fourth-quarter earnings.

"It becomes a matter of the ability to fund the acquisition as well," he added. "You have to have the right buyer and the right terms. The biggest hurdle right now is really just one of funding."

Citigroup ran into similar problems trying to sell its $45 billion portfolio of retailer credit cards — and the bank ultimately gave up, saying in October that it would move the card assets back into its main Citicorp unit. But Gerspach dismissed suggestions on Tuesday that Citigroup might end up taking the same path with OneMain.

"We can see how retail-partner cards would fit the strategy going forward of Citicorp," he said. "It would be really difficult to see a scenario where we would look at OneMain Financial and say it really fits the ongoing strategy of Citi."

For reprint and licensing requests for this article, click here.
Consumer banking M&A
MORE FROM AMERICAN BANKER