A good customer experience is a crucial aim of successful digitalization. Your customers know what a great experience feels like, and digital technology is one of the best ways to show customers they are at the heart of your business while you're managing money at rest.
But customers are only part of the story. There are multiple audiences for financial services, and your technology must offer modern experiences for your customers, your employees and your associates to be satisfied and successful. Welcome to the age of the "total experience."