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In today's shifting economy, it is even more important to understand which consumers may have the financial resources to invest and to spend. If you are a marketer who wants to maximize your marketing dollars and boost your Return on Marketing Investment (ROMI), then it is critical to reach those consumers that can open their wallets, invest for the future, or make the purchase - all while being as efficient with your marketing budget as possible.
It’s very difficult to know much about consumers’ bank accounts and financial inflows and outflows. But having insights such as these could have huge impacts on your marketing.
This eBook dives into 5 ways to power marketing with household financial and economic insights, including case studies.