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As the pandemic winds down and the economy heats up, lenders are rapidly adjusting their acquisition strategies to meet consumer demand. But lenders must take into account that today’s credit-seekers are a new breed – they have experienced huge changes in their finances and how they manage transactions.
Things to incorporate into your acquisition strategy:
- Recognize and reach consumers that have improved their financial situation
- Incorporate more financial information on consumers that may still be struggling
- Promote financial inclusion by finding new ways to support credit invisibles
- Connect with consumers via digital
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