For Credit Unions
More than 40% of consumers identify rewards as the top motive for seeking a new credit card. However, the direct operational cost of a rewards product is higher on a per-balance basis than any other loan product. Most of these costs are attributed to cardmember acquisition and administrative expenses, whether in-house or through a third-party vendor.
Read what influences consumer decisions, preferred rewards, and how your credit union's reward cards can reach optimal performance and top-of-wallet status.