How likely are your members to recommend your credit card? More than 35% of consumers first heard about their latest card through recommendations from friends, family or advisors than anywhere else, including online research or an in-person offer. These recommendations play a significant role in their decision-making process, with 73% of consumers who received them saying recommendations were very or extremely influential.
These results underscore the importance of offering a strong credit card program to help strengthen member relationships and support your growth strategy through recommendations.
Explore more data, comprehensive analysis, and actionable insights for payments industry leaders in this new consumer credit card report from PYMNTS Intelligence and Elan Credit Card.