Effective Nov. 16, Seaford, Del.-based Sussex County FCU has rebranded as Tidemark FCU.
According to CEO Pamela Fleutte, the rebrand is only a name change and doesn't reflect any change in the credit union's focus or direction.
"It's a sign of growth as we expand our services from Sussex County [Delaware] into Wicomico, Worcester and Somerset Counties in [Maryland]," Fleutte said in a statement. "The change better reflects our members and our goals for the future."
Tidemark FCU (and its predecessors) has existed for more than 57 years; serving those who live, work, worship, attend school and/or volunteer in Sussex County Delaware and more recently Wicomico, Worcester, and Somerset Counties in Maryland.
The credit union has $261 million in assets.