New CUSO aims to boost revenue streams for small, mid-size CUs

A new credit union service organization aims to fill the resource gap and help credit unions develop sustainable sources of income and boost efficiencies that increase the bottom line.

Marsha Majors, CEO of U.S. Eagle Federal Credit Union in Albuquerque and a co-founder of the credit union service organization CU Sol, LLC
Passman, Aaron

CU Sol, LLC is the result of a two-year collaboration between Albuquerque-based U.S. Eagle Federal Credit Union and Coast 360 FCU in Guam. The new initiative was announced on the National Association of Credit Union Service Organizations’ website.

“Through great collaboration and strategy, we have this CUSO capitalized and ready to deliver products and services,” said Marsha Majors, CEO of U.S. Eagle FCU. “We’ve developed a strong relationship with our partner Coast360 FCU and are excited that our CUSO is up and running.”

According to Gener Delinquina, CEO of Coast360 FCU, the aim is to help small and mid-size credit unions develop new revenue streams “with products, services, and programs necessary to improve or enhance their service delivery. We want to be proactive in providing solutions and resources to help our industry continue to thrive in this ever changing marketplace.”

The CUSO is currently looking for partners including CUs across the asset spectrum, as well as trade groups, state leagues and other vendors.

The main push for 2019, added Deliquina, is to increase awareness, with the hope that in the coming years it can serve anywhere from 20 to 200 credit unions.

“We believe in this CUSO and its ability to effect great change in underserved marketplace, and we welcome potential partners looking to achieve the same.” said Majors and Deliquina.

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