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Brian Moynihan, CEO of Bank of America, belatedly rationalized the Bank's announcement of a $5 per month fee for use of debit cards (which was later rescinded) by saying that the fee was "completely clear and transparent." Silly defense for such a grotesque blunder.
November 21 -
The debit-card fee dominoes are falling, leaving Bank of America Corp. increasingly alone in its controversial efforts to make customers pay for using their debit cards.
October 31 -
Bank of America is changing the fee structure for some checking products. This month, the company will raise the monthly fee on its MyAccess checking account to $12 from $8.95.
May 5
When it comes to charging customers new fees, Bank of America Corp. is painfully learning that white lies might be best.
A front-page
Some of those tests have been
That plan, which the bank overtly
Now, as the bank continues testing a separate, long-running plan to restructure its checking account prices, even minor updates can land it back in the spotlight. On Thursday, a
"I don't think it's realistic for a bank of their size, scope and visibility to move in stealth mode … but it's hard to walk the tightrope between being high-profile and being transparent," says Campbell Edlund, president of consulting firm EMI Strategic Marketing.
The Journal on Thursday described what it called "sweeping changes" to B of A's checking account structure, although it and other news organizations had
But Bank of America still has not made any decisions on how it will ultimately revamp its checking accounts, bank spokeswoman Anne Pace told American Banker on Thursday.
"We have been testing in select markets for more than a year and plan to continue to learn from those tests," she said in an email, adding that all of B of A's current and future accounts offer customers ways to avoid fees.
The pricing structures that B of A is testing would follow in the more opaque footsteps of rivals including JPMorgan Chase & Co. and Citigroup Inc., which quietly compensated for the swipe-fee reform by
Such
"Tiered deposit products have been on the table for many of the banks, at least for all the large ones," she says.
Banks are bracing to lose several billions of dollars in annual revenue from the Durbin amendment to the Dodd-Frank Act, which went into effect in October and caps the fees that banks can collect from merchants every time consumers buy things with their debit cards. The law has