Maggie Marshallis the marketing manager for FindCreditUnions.com, which is a website focused on educating millennials and Gen Zers about credit unions and wealth inequality and helping them become financially independent.
This oldest consumers in this next group are approaching their mid-20s, so financial institutions must tweak their marketing if they hope to reach them in an meaningful way.
The industry can gain lifelong members in this demographic by validating their financial concerns as the economy struggles and offering guidance without judgment.