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Lee Clifton

Head of Strategic Clients in Europe

Lee Clifton is Head of Strategic Clients in Europe for JPMorgan Merchant Services.

E-Commerce

There's e-commerce opportunity in emerging markets, but it's complicated

In theory, the beauty of e-commerce is that a merchant can court any shopper in any part of the world with an internet connection. In practice, attracting a shopper and providing them with the customer experience they expect will look different in every country, says Lee Clifton of JP Morgan Merchant Services.

By Lee Clifton

December 6