Justine Melman

Vice president of marketing and communications

Justine Melman is vice president of marketing and communications for Flybits.

Loyalty and rewards

Banks can use data-driven payment perks to encourage smarter shopping

Most banks already have the means to communicate directly with customers, in the form of a mobile banking app or email. It’s just a matter of putting those channels to good use. Targeted discounts and perks reduce shopping costs, and therefore customers’ stress, says Flybits' Justine Melman.

By Justine Melman

January 7