Heidi Bullock

Chief marketing officer

Heidi Bullock is chief marketing officer at Tealium.

Banking

Scaling payments' learning curve has become much harder

With face-to-face service altered, banks need to improve their data game to build new payment services, says Tealium's Heidi Bullock.

By Heidi Bullock

October 21
Contactless payments

Apple's contactless innovation puts pressure on banks to up their game

The buy-in from Apple proves contactless payments are on the rise, but should also act as a warning sign for banks to promptly restrategize if they want to uphold their position in the industry, says Tealium's Heidi Bullock.

By Heidi Bullock

October 15