Chris Lybeer
Chief Strategy and Marketing OfficerChris Lybeer is chief strategy and marketing officer for Revel Systems.
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The thinking has been that additional POS complexity is the only way to give customers what they want and streamline business operations. Yet a typical merchant uses less than 20% of the capability of their POS solution—and not often very well, says Revel Systems' Chris Lybeer.
By Chris LybeerJanuary 8