Bhavin Turakhia

American banks need the kind of clear rules European institutions have enjoyed for several years if they're to become leaders in sharing consumer data with fintechs.

The "as a service" model cuts costs and streamlines deployment of new card programs and technology, says Zeta's Bhavin Turakhia.

Issuers should use the next year to build their own card program, tailored for their market's specific needs, says Zeta's Bhavin Turakhia.

The pandemic may have served as a catalyst for rapid growth in contactless payments through wearable devices. It’s the combination of form and function, however, that will push wearable payments into further growth in 2021 and beyond, says Zeta's Bhavin Turakhia.