Klarna has rolled out a search and compare tool in the U.K. and Nordics as the fintech looks to diversify its revenue away from buy now/pay later, which is under increasing scrutiny.
It follows the product's launch in the U.S. last month and comes a year after the Swedish firm bought the price comparison service PriceRunner for a reported $1 billion, making it Klarna's largest acquisition to date.
The deal was finalized in the first quarter of 2022.
"For Klarna, today's launch is a major milestone in our evolution from a payment network to a single shopping destination," Chief Executive Officer Sebastian Siemiatkowski said in a statement.
Klarna is handling about 2 million transactions a day, at roughly the same total value compared to a year ago, as increasingly downbeat consumers switch to cheaper goods, Siemiatkowski said in an
He also said the "fairly scary" collapse of crypto platform
Klarna, the former darling of European fintech, suffered a steep valuation cut earlier this year, but Siemiatkowski said in October its "painful" restructuring was largely complete.
The new offering intends to provide retailers with an alternative to Alphabet Inc.'s Google and
