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Birds, hot tubs, carousels and more. These are among the images that Beneficial Mutual in Philadelphia used in creative ads to promote financial education and attract customers.
October 3 -
Only 30% of community banks communicate via social media, and that needs to change if they want to attract younger customers, members of the industry said.
March 15 -
TD Bank dispenses with the celebrities and builds a new ad campaign around the customer experience.
February 1 -
In its latest billboard ad, the Colorado bank is comparing itself to an institution that makes nearly anyone look good.
February 7 -
Young consumers don't buy in to bank ads on hip entertainment sites, a new survey shows. Banks do better marketing on education sites that fit their serious image.
March 1
When an action hero takes time from his busy schedule of wrangling snakes on a plane and defeating squadrons of supervillains to make a product recommendation, people pay attention.
That's the theory behind Capital One's (COF) new advertisements for its Quicksilver Cash Rewards card featuring
The first in a series of three Quicksilver ads featuring Jackson
Standing on a platform before a plain blue screen, Jackson launches into a rapid-fire tribute to Quicksilver's merits. "It's the no games, no messing around, no earning-limit-having do-I-look-like-I'm-joking heavyweight champion of the world," Jackson declares, looking quite serious indeed.
The ad even manages to sneak in a hint of Jackson's tough-guy profanity. Quicksilver cards offer "1.5% cash-back on every purchase, everywhere, every damn day," Jackson concludes, fixing his gaze directly at the camera.
The minimalist spots are a marked departure from other Capital One ads featuring stars like Alec Baldwin and Jimmy Fallon, which tend to feature more playful scenarios. In a
