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Who else but the steely Jedi master to pitch Capital One's new cash rewards card as straightforward and gimmick-free.
October 24 -
TD Bank dispenses with the celebrities and builds a new ad campaign around the customer experience.
February 1 -
Santander is poised to make its long-awaited name change at Sovereign Bank in Boston, capping years of work on its U.S. unit that included a financial overhaul, systems integration and charter switch.
August 26
He's talkin' to you.
Robert De Niro appears in a new ad for Santander Bank, the
The occasionintroducing consumers to
In the
"Have you seen this one?" De Niro asks the guy, just after sitting down. "Spoiler alert: everyone dies."
Also along the way, the ad's voice-over narrator helps out with the pronunciation of the new bank name (sahn-tahn-DAIR) and shills for Santander's new "extra20 checking" promotion.
The kickeranyone who opens a new checking account, uses online bill payments and signs up for direct deposit will receive $20 per month, transferred into a savings account. The offer is available to new and existing Santander (a.k.a. Sovereign) customers.
Santander's yearly savings contribution is limited to $240 and will last as long as the customer remains with the bank.
"Banks have tended to acquire customers by doing one-time cash deposits or bonus rewards," says Alison Rourke, director of consumer banking at Santander. "But it's a one-time payment and, I won't say it's an attempt to buy the customer, as opposed to what we're doing."
Interestingly, De Niro doesn't himself speak the name Santander, nor does he mention the bank's checking account promotion.
Maybe De Niro had a hard time pronouncing Santander. (Don't tell De Niro that we said that.)