Dear Subscribers,
As American Banker enters its 180th anniversary year, its content reaches a wider audience than ever.
Today we serve more than 365,000 professionals in banking and financial services, including visitors to our website and mobile app, subscribers to our email newsletters and daily edition, attendees at our conferences, and readers of our research reports and monthly magazine. Most important, our core paid readership — executives who have access to the full range of our content — has surged more than 60% over the last decade.
These measures demonstrate the increasing demand for the insightful journalism and useful analysis American Banker is known for. In the last five years alone, our work has received more than a dozen awards for investigative and explanatory reporting from such organizations as the Society of American Business Editors and Writers, the American Society of Business Publication Editors and American Business Media.
Every day our staff of 25 reporters and editors, working from bureaus in New York and Washington, and satellite offices around the country, delivers crisp, relevant content that provides readers with clarity and perspective — and detail — they can't find anywhere else. This comprehensive report sets the industry's agenda.
As this important work goes on, we continue to advance and evolve our delivery platforms and formats, in ways that reflect our readership's changing needs. Completing a progression that's been underway for several years, beginning in January 2016, American Banker will no longer deliver hard copies of its daily edition. In doing so, we join our readers in transitioning to an increasingly digital business environment. At the same time — again reflecting our audience's standards and interests — we'll be producing more and better content than before.
In 2016, we'll introduce a new digital publishing platform, moving our content — and its consumers — to a new user experience and content management system, one that enables better discovery of relevant content, improves information-sharing for you with your colleagues, and ensures the professional end-user gets the right content in the right format at the right time. (More on that in future updates.) We'll increase the frequency of American Banker Magazine to 12 issues a year and update its design, building in an expanded technology section. We'll introduce a new, more useful version of our daily PDF edition. And we'll develop new research reports that leverage our staff's unique subject matter expertise in combination with the resources of SourceMedia Research. All the while, we'll continue to ask the smart, tough, relevant questions, host cutting-edge events and conferences, and cut through the noise to illuminate the many regulatory, technological and business challenges facing one of the most important industries in the world.
We're certainly having more fun today than at any other time in my 15 years at American Banker. It's my pleasure, and the pleasure of the whole American Banker team, to provide you with such powerful resources.
Sincerely,
Marc Hochstein
Editor in Chief
American Banker
