Visa has nabbed an executive from the media company Time Inc. to be its chief marketing and communications officer.
Lynne Biggar, executive vice president for Time's consumer marketing and revenue division, will join the payments giant on Feb. 1, according to a news release. She will also fill a seat on its executive and operating committees.
Before joining Time in November 2013, Biggar was general manager of international card products and experiences at American Express. She worked there for more than 20 years in various general management and marketing roles.
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Banks, which once hoped that restaurant discounts and other card-linked offers would replace much of their lost debt swipe fee revenue, now have diminished expectations for the business.
November 3 -
The company lowered its forecast for credit card losses Thursday, but also acknowledged weaknesses in some of its smaller business lines such as mortgages and U.S. debit cards.
February 27 -
The next decade should be a payments-industry renaissance, but thanks to established market shares and persistent consumer and merchant habits, familiar names will remain at the core.
January 22
Biggar's predecessor, Antonio Lucio,
