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HomeTrust Bank faced a legal challenge from HomeTown Bank after it entered southwestern Virginia. The now-resolved dispute serves as a reminder that banks must be aware of branding challenges when they enter new markets.
August 20 -
First National Bank of Green Forest in Arkansas has chosen a new name but kept it in the family, so to speak. The $347 million-asset bank will rebrand itself as Anstaff Bank, a blend of the names of its two founding families, Anderson and Stafford.
July 16 -
Citizens Financial Group is rebranding its Charter One retail locations, part of the preparations for its spinoff from the Royal Bank of Scotland.
June 30
A pair of banking companies announced plans to consolidate their community bank brands.
HomeTrust Bancshares in Asheville, N.C., said in a press release late Tuesday that its seven community banks will
"With all 44 locations unified under the HomeTrust brand, it will be easier for our customers to identify our extensive network of offices available to serve their financial needs," Dana Stonestreet, HomeTrust's chairman and chief executive, said in a press release.
The rebranding comes just a month after HomeTrust
The $2.1 billion-asset HomeTrust has expanded rapidly in recent months throughout the Southeast, adding locations in
Separately, Heartland Financial in Dubuque, Iowa, said it would
The $5.9 billion-asset company said the rebranding effort which consolidates the names of Riverside Community Bank and Gelena State Bank will be complete early next year.
"As the banking industry has experienced continued consolidation, it has been Heartland's goal to operate one bank charter per state to better serve our customers and expand into new market areas," Lynn Fuller, Heartland's CEO, said in press release late Tuesday.
