-
Banks are increasingly competing with nonbanks to develop products for low-income and underserved customers. Here are the crucial questions they need to ask about regulation, technology and the competitive landscape.
June 4 -
Newer prepaid cards from JPMorgan Chase (JPM) and American Express (AXP) feature more transparent pricing than many of their older peers. But the recent arrivals have yet to make a major impact on the overall prepaid market's pricing structure, a new survey suggests.
April 15 -
JPMorgan Chase's Ryan McInerney has spent three years improving the bank's consumer operations, using a lot of travel and employee feedback - and occasionally giving branch managers a little liquid courage.
March 15
MIAMI About half of the customers who use JPMorgan Chase's (JPM) Liquid prepaid card are financially underserved, and 30% of them have no other relationship with a bank, an executive said on Thursday.
JPMorgan Chase developed Liquid in part to get more business from lower-income customers. The New York bank is increasingly focusing on its wealthiest customers, but it
Jonathan Wilk, the head of product marketing for Chase, said Thursday that 30% of its Liquid customers "are never-banked or unbanked when you add in the underbanked, it brings it up to 48%."
Wilk was speaking during a panel discussion at the
Wilk was joined on the panel by Alpesh Chokshi, the president of global payment options at American Express (AXP), which developed a similar prepaid card with Wal-Mart Stores (WMT). Like Liquid, their Bluebird card has relatively few fees and has helped bring prepaid products
Bluebird customers are "a wide swath of the population," Chokshi said. "We're seeing it [used] as a bank alternative, a bank complement for the affluent, and small businesses use it" as a travel-and-entertainment or corporate card for their employees.
Chokshi added that American Express is planning to continue tweaking Bluebird and to develop more products for the same group of customers.
"It feels like the first half of the first inning for us," he said. "It's a different world; it's not the world we grew up in."