Simon Hammond

Best selling author and global brand evangelist, Simon Hammond, has become a phenomenon in Australia by challenging and then reinventing many of the country’s major brands, setting them for growth in recessionary periods, using his ground breaking methodology, Be Branding. he is one of Australia’s most sought after keynote speakers and commentators on branding, consumer behavior and his unique social insights. Simon has written three books on branding and society, guts, Be Brands and CEO of earth. since his days as a reporter, he has been observing and interpreting consumer behavior in all parts of society. Hammond’s social insights program – sins – has created new thinking within Australian business with cornerstone sins such as ‘Anonymous intimacy’, ‘Meism’ and ‘illusion of sophistication’ becoming the basis for many key brand reinventions.